The grass is greener where you water it
I spent ten years leading brand marketing at Blue Shield of California. From an enterprise-scale brand overhaul to the launch of the Affordable Care Act to the Coronavirus pandemic, these were exciting times.
Signs of Change
I delivered the new brand to the many corporate campuses across California.
Visitor Lobby — El Dorado Hills, California
Concierge Lobby — San Francisco, California
Employee Cafeteria — El Dorado Hills, California
Elevator lobby — El Dorado Hills, California
Boardroom three-dimensional signage — San Francisco, California
Custom aerial photo collage for the Fitness Center Grand Opening — Oakland, California
An evolution in wellness
Wellvolution was due for a rebrand that matched Blue Shield’s new parent brand. I led the photoshoot and redesign of print and digital collateral, rolling out the program to Blue Shield’s members.
After
Before
You’re welcome
In my role as manager of the email marketing team, I led the migration to Salesforce Marketing Cloud from Marketo, and launched a redesigned member welcome experience leveraging print and digital channels.
